By now everyone has heard of article marketing and so many people out define it in so many different ways there that it has become hard for people new to article marketing to understand.
First of all, most of the SEO Gurus caught on to article marketing late in the game, then scrambled to create their own definitions of it at the last minute so it didnt appear they were ever not aware of the power of article marketing.
In general, article marketing is where you write an article on a topic that is related to your website topic. Not a promotional article for your website, but an article about something that is informative to the reader. In the article you use keywords and phrases that relate to your topic as well, much like you would optimize a webpage. Your article when reprinted will be the text of a webpage or webpages.
In the author bio section at the bottom is some info about you and links to your website. It is suggested that you put in one link to your main page and one to an interior page that fits the article you are writing.
If your article is submitted to websites that take article submissions and offers free content to webmasters, then webmasters choose to repost your article on their websites, the links in the author bio section become links from their websites to your website.
Now lets go on to the myths and facts about article marketing.
MYTH: Article marketing doesnt really help you all that much.
FACT: Article Marketing can help you increase your link popularity and be a source of some of the most targeted traffic you can get.
MYTH: Reprinted Articles only get indexed as supplemental pages, therefore it doesnt help enough to make it worthwhile.
FACT: Depending on where the article gets submitted to, the article itself can get a top 10 listing in major search engines and not as a supplemental page.
MYTH: Submitting your article everywhere creates duplicate content and the search engines will punish or discount those pages as a result.
FACT: If search engines punished duplicate content in the way that myth suggests then all rss feeds that cause a post in a blog to be reproduced to be discounted or published and they are not. The New York Times articles and CNN stuff is blasted all over the web and are not punished or discounted.
Duplicate content is two webpages that are around 70% similar, not two webpages that have similar text on them.
MYTH: The only way article marketing works is you write an article then submit it to thousands of article submission websites.
FACT: There is more than one way to make article marketing work for you. The way mentioned above works okay if you are looking to get a lot of links back to your website whether they are related or not and can be effective if you currently have very little or no link popularity at all.
Another way is to hand submit your article to article submission websites that only accept articles related to your topic. This is more difficult but the links help you more just through the submissions and its more likely that the websites that pick up and repost your article will be also related to your topic which can help you with better links and targeted traffic.
Yet another way is to write a very high quality article that you really take your time on and research. You then choose a very high traffic website related to your topic. One that has great PR and a lot of visitors.
Email them your article and offer them an exclusive if they will print your article with your links included in the bio. If your article is of good quality and they get an exclusive you have a good chance they will post your article there.
This one posting of your article can be more powerful than the mass submitted article method if you choose the website you submit it to carefully.
Last but not least, posting your article exclusively on your own website is a great way to add fresh content and if the article is good, people will link directly to the article increasing both traffic and PR for your webpage where you posted the article. But for this to work you need to already have some traffic to work with.
MYTH: You should always post your article in your website first, then wait to get crawled by the search engines before submitting the article elsewhere.
FACT: Adding articles to your own website is called adding content. Submitting those articles to other websites is called article marketing. With article marketing you dont want the article indexed on your website first.
Yes you read that right. You do not want the article indexed on your website first. You are or should already be doing SEO on your website and adding fresh content to your website for the search engines to get traffic from them.
Submitting articles to other websites and having the search engines find it there first gives another gateway that people can find your website through.
If the websites that you submitted your articles to get crawled often, then having your article appear there with the links intact will get your website crawled as well.
If the websites you submitted your article to are getting indexed well by the search engines, then your article being found on their website first might get it in the top 10 results.
Placing it into your own website with no or low PR might not have gotten the article indexed at all.
I hope this article will clear up some of the myths about article marketing and that it has helped you understand how and why it works.
RSS (Real Simple Syndication) is the BIG… Buzz around the Internet these days because of its Powerful ability to syndicate content Effortlessly and Instantly across the Internet to any website and/or subscriber who subscribed to that particular RSS Feed with a 100% GUARANTEED delivery.
What other technology online can guarantee you that?
Email? I don’t think so.
RSS is it… Period!
And the crazy thing is, everybody who publishes content on their website on a regular basis is quickly adapting because of the many benefits RSS offers because lets face it, updating content manually on any given website is a very time consuming task, especially when you have to do it on a Day In and Day Out basis.
But, by having an RSS enabled website, not only do you get high quality content INSTANTLY delivered, you can now give your audience more content with less work on your part leaving you more time to focus on other important tasks you might have sitting on the back burner when you have time.
This is the main benefit RSS Syndication gives the website owner and/or valued subscriber.
Now that you have some idea of how RSS can simplify updating content on any given website, what does this have to do with Article Marketing and how does it benefit the content publisher who writes the articles?
Well… lets talk about it.
We all know that content is the life blood of the Internet and is why most people come online… right?
We also know that RSS syndicates content to whatever website that is RSS enabled and/or subscriber who uses an RSS aggregator.
The BIG question that’s probably floating around in your head is… how do Article Publishers who write the articles benefit from RSS Syndication?
The answer is simple really.
Ever heard the phrase… “The Internet Is Nothing More Then A Numbers Game”?
If not, now you have and that is exactly what RSS Syndication will do for anybody who does or is just starting out can expect to benefit from by joining the Article Marketing game.
Let’s talk about this a little more so it’s clear in your mind.
Let’s say you write your first article and your manage to locate, lets say… 20 Article Directories that offer FREE Article Submissions and offer RSS Feeds to website owners and to the general public to use.
And lets say that those 20 Article Directories collected all their RSS Feeds and submitted them to all the TOP RSS Directories on the web so that website owners and/or people with RSS Aggregators can locate those RSS Feeds so they can subscribe to them.
You with me so far?
Now, you go and submit your article to all 20 Article Directories and wait for their reply to see if your article got accepted.
You check your Inbox and find that all 20 article directories accepted your article into their database and would be syndicating it within the next 24 hours.
Notice I said the word “syndicating”. That’s because once your article is approved by that article directory and because these article directories use RSS technology to syndicate NEW content to whoever is subscribed, guess what happens to your article?
It gets syndicated to whoever is subscribed to that RSS Feed. So if you submitted to all 20 article directories under whatever category, and there were 200 subscribers per article directory subscribed to that RSS Feed, guess how many potential customers you will possibly come in contact with through your articles Resource Box?
Lets do the math… how’s 4000 potential subscribers, which means you have a potential of receiving 4000 potential visitors to your website of choice… Absolutely FREE!
That’s the power of RSS Syndication and is WHY article marketing is becoming one of the #1 ways to promote ANY website online.
I wrote this article just as a quick example of what RSS Technology can do for anyone using it on their websites and for those who use articles as part of their website promotion strategy so you can see how RSS will get your articles more exposure with NO extra work on your part.
I truly hope you see the benefits I outlined within this article and hope you take the neccessary steps to getting started with writing your own articles, if your not already, so you too can benefit from RSS Syndication like everyone else.
So… with that said, what are you waiting for?
Marketing with articles can take a lot of time, time not everyone has to spare. It can used successfully for most businesses, but if you don’t have a lot of time to spare, this may not be the method you choose.
It only takes a few minutes to write an article of 300 to 500 words. It becomes a problem if you can’t write. If thios is the case with you, it is better not to use articles to market.
Hiring someone to write articles for you isn’t always an option. You must first find an author you can work with then find the money to pay them. Most will seek immediate payment. This may not be something you are prepared to provide.
If you are looking for ways to promote that cost little or nothing, you may try article marketing. It has consistently proven itself as a very effective marketing strategy and shows no signs of that staus disappearing.
You can hire someone to write your articles and hire others to submit them for you. If you have the money to do this, and it can be very affordable, then article marketing may be a good choice for you.
You won’t know how successful you can be with submitting articles unless you at least try it. Write an article. The first ones always take more time but that changes with experience. If the article is good you are on your way.
Now comes the submitting. Try doing this yourself and see how it works. Do you have the time it will take? Are you willing to put in that much time? If the answers are no, are you willing to pay a submission service to do this part for you? The answers to this will help you decide if this method is for you.
Give article marketing a month trial. Write and submit a weekly article during that time and see what happens. By the time the month ends, you will have a good idea whether or not you want to continue with this endeavor.
Article Marketing is one of the most effective and inexpensive way of promoting a website, a service or a product. Article marketing is a very good way of marketing a product, services or a websites on the internet. A good number of internet marketers are still unaware of the potentials of article marketing. Currently, article marketing is a hidden treasure. Those who discovered this hidden treasure are currently making hundreds and thousands of dollars by just writing and submitting articles to free article sites. Free article sites are sites that accept the submission of free articles from people like me and you.
What is Article Marketing? Article Marketing is a type of advertisement where product owners or website owners write articles for the purpose of promoting a product, services or a website. Article Marketing is one cool and free way of getting free and targeted traffic to a website. With article marketing, you can sell products, drive traffic to blogs and websites. In addition to this, article marketing helps a lot in website ranking. By writing quality and useful articles, your website have the potential of ranking very high in search engines for a given words, keywords or terms. For individuals who find it difficult to write, article marketing could be a very difficult way of promoting a website or a business. If you are the kind that finds it difficult to write articles, you can higher a ghost writer to write one for you. The cost of such service is not much compared to the benefits you will get from it.
There are many article sites on the internet today. These article sites allow one to post article for free. When you post your article to article sites, publishers who want fresh content will publish your article to their website, thus giving you and your business, services or websites more popularity. Article marketing is currently a very popular method or promoting a website, services or a business. The only problem is that many website owners now write low quality articles which is not good for the web existence or in other way, it might not be approved by the articles site review, and by not been approve you are equally losing your potential traffic visitors to your website. And Such poor quality article will make readers to lose their thrust and interest for such articles. It is encouraged to spend time to write a pretty quality article that will be approved my the articles reviewing sites, of which the profit results to your landing website is potentially enormous.
Are you a website owner, a business owner, a service owner, a product owner, etc? Why not use article marketing today to reach your potential visitors and target market.
Writing articles as I am sure many of you know is a very popular way of increasing the amount of backward links that you have pointing to your site. In theory, the more of these backward links we are able to obtain, the more traffic our site should receive. There are however some very important things to take into consideration when writing and submitting your articles as you do not want to be wasting your time and you do not want your site to get dropped by the major search engines or put in some sort of sandbox.
The first thing to remember is that Rome was not built in a day. What I mean is if you have a new website, about for example hair loss, you may want to reach the top ten in Google for your keywords within say six months. You hear that one way to do this is by building up good number of backward links to this hair site. You think that the more the merrier and start pounding out one article after the other and are very proud of yourself after the first month because you were able to write fifty articles all pointing to your new hair website.
I believe this approach to be totally wrong. The hair loss websites which are in the top ten of Google have probably been around for quite a number of years and will without doubt have a number of quality backward links. If your site sticks around for a long time and you continue to build up its backward links it will go higher and higher in the search engines over time.
The one thing you do not want to do is to raise any red flags with the search engines. A new site which has eight hundred backward links after one month could raise this red flag. The search engines will now probably not trust this site and could easily put it in some sort of sandbox until it decides whether it is kosha or not.
In my opinion it is important to build up the number of backward links to a new website fairly slowly. When writing articles, I would personally only write one article with a link to a new website per week. Of course if you have ten websites, you are able to write ten articles if you only decide to have one link on each article etc.
I also think that it is very worthwhile to only submit the same article to around five or six of the different article directories. I would submit the article in total to around twenty-two article directories but would have around four variations of it etc. The differences in each article are not massive but are big enough to make it more original. There is a big thing being debated at the moment in webmaster circles about the potential damage that can be caused by duplicate content. From what I have read, everybody seems to have a different opinion on this subject. My opinion is that it is better to be safe than sorry, therefore why take the risk? It would be good however if the major search engines could clarify their position on the subject, but lets face it, that is never going to happen.
In conclusion, my advice is to enjoy writing articles, have patience, build up the number of backward links slowly and to submit different variations of the same article to the directories.
Lots of people have heard about article marketing but do not really understand what it is. There are different ways article marketing can be used to help you.
Writing an informative article about something that is related to your website content, service, or product, then mass submitting it to article submission or free content websites.
Because of the links in your author bio section or footer of the article, every article directory you submit to is linking back to you. While this creates a lot of one-way inbound links, you have to remember that those websites are not likely to be related to your product, service or website content.
In addition to that, those article directories also link to thousands of websites. Even on the page where your article appears in their site, it’s likely that many other links accompany your links on the same page, further diminishing the value of those links.
It is worth the effort. Those inbound links will definitely not hurt you and will help some, but the goal of submitting your article to all of those article directories is so that other Webmasters and Bloggers can find your articles.
Whenever a webmaster or Blogger uses your article in a website or Blog that is related to your content, product or service, then you are accomplishing a lot. Those are valuable one-way inbound links and will carry weight with search engines like Google.
Writing exclusive articles for high-traffic websites.
This is another way you can use article marketing to enhance your search engine rankings and link popularity as well as get traffic directly from those who read your article.
For this, you really need to polish your writing style. You need to write an informative article that is grammatically correct first of all. It needs to be 500 – 700 words.
You need to provide references for your facts and acknowledged quotes to support your theories or opinions. It will also help you illustrate that the information is correct. These types of articles require more research because they need to be accurate.
Once you have your article written, offer it as an exclusive article to just one high-traffic website where their topic is related to your content, products, or services. This article will be seen by many if it is accepted and you will see a direct result in the amount of traffic you get from just one article submitted to just one website.
I will offer one last way to use article marketing effectively. Writing the article as you would an exclusive article as mentioned above for another website and putting it into your own website.
Once you have the article written and posted into your website, take the link directly to the article page and start posting in forums and commenting on blogs that are related to the topic of your article. Use the link to that article page in your sig. line or as a reference if you find people discussing exactly what your article explains.
By using the article to help others, you will find they will want to see what else you have at your website. By linking it in your sig. line, you also increase link popularity for that page and for your website. Make sure that the rest of your website is linked from the page you put the article into and it can even help your website get crawled by the search engine spiders.
Putting everything in perspective, grouping a bunch of words to make up a sensible article or content to be viewed by millions of people over the web has somewhat deteriorated, mostly because people are after revenue rather than knowledge. This has been the practice that has governed a large part of the money making practices that people can expect when they are able to share with other people the gathered information and knowledge that they have accumulated for the past couple of years.
Blogging and content writing has become evidently in demand, but the true sensible things for topics up for consideration that will aid most information hungry people has been totally forgotten. Driving traffic, the proper selection of keywords that people will type in their search engine browsers such as Google and Yahoo, has become the main concern for most Internet accessing individuals. In one of the newsletters that were sent to me regarding Search Engine Optimization, one thing struck me the most that of which is repetition in lieu of content sensibility. It doesnt need to be expounded on, because true enough, this has been the common thing that most people have been doing nowadays, placing a ridiculous amount of similar words in a written article just to come out once a search query from search engines are done.
Blogging as well has become totally bearing no information as well. For one thing, blogs are totally unknown to most people, especially the ones who do not know what this is. For the Internet exposed people, this is similar to making written compositions or article that can cover certain topics or shared experiences by professionals. Some people, who are totally clueless, will not look forward to checking out blogs as well, for the reason that it sounds like something that was made up. For the people who love to investigate and satisfy their curiosity, blogs are something they would consider as a synonym towards article or content writing, freestyle most of the time, allowing people to fully express personal opinions paired with some research on information sites over the World Wide Web. Plagiarism is of course on thing that should be practiced, that of which is avoiding reproducing a certain content, photo or video made by someone. Violating copyrights is the best way to summarize what plagiarism is all about, soliciting the credit in place of the original people who actually poured all their hard work. Although the original content can be used as a reference material, giving due recognition and respect to the original author and creator can totally negate and rule out plagiarism practices.
Content writing on the other hand, is totally putting together what a person knows, stemming from research and experiences. The beauty and essence of effective content writing helps websites, companies and individual branding in a sense, spreading out proper information connected among them. Getting it all together for the proper deliberation of needed information that will definitely be needed by most knowledge seeking individuals, mostly students and business professionals, is something that should be immediately considered.
Hence, article or content writing and blogging is something more than just an adsense trap to generate revenue. A nonsense article will surely be something that people would not waste time reading or referring to. If there is a glitch that Google may have overlooked, it all boils down to quality content from articles done. Most of the time, it requires manual intervention from the groups which use content writing and blogging as their main field of business. However, given time, it will not be surprising when one day, Google or any other SEO Optimizing affiliates and sites will add content quality as among the key aspects of quality made articles in quality handled websites.