Article Marketing is the hottest way of marketing your web sites, but writing does not come naturally to many people. We’ll show you an easier way to start your writing career.
All through school and then maybe college or university, even as the writing became more detailed and longer. No matter how many times you have done it, writing is probably a task that many of your have continuously avoided. Now at a time when writing articles could help your job or work, facing the job at hand can be daunting.
I’m one of those strange people that enjoy writing, but even I get stumped some times and while there are a great number of people who do like writing, there are still those who would rather walk on hot coals than write an article. So for those people and the ones who like writing and would prefer to be more prepared here are some hints and methods that might help you.
Step 1: Prepare an outline or template first.
One of the best pieces of advice that I was given, many years ago, and which I still use in my consultancy is:
Tell them what you are going to tell them. Tell them. Tell them why you told them.”
Roughly translated into an outline this is:
Pick a subject
Go into your detail
Conclude as to why this was important.
Another template to think of – and one that gets published often is:
“Ten Reasons Why”, “Top Ten Ideas”, “Seven Solutions”
Well you get the idea.
Step 2: Pick your topic
Pick something you know about and start jotting down ideas. I find it easy to pick a temporary title sometimes other times I work on the subject and then the title just comes along on it’s on.
The Top Ten is always the easiest and as it is a popular one with ezine publishers maybe you should make this your first one.
Maybe it is something for dog lovers so you could have:
Top 10 best ways to make sure your dog gets its walk.
Top 10 ways to meet other dog walkers
Top 10 best ways to raise pups
Well you get the idea.
Step 3: Headings and Summaries
The first sentence for your article, should immediately grab the attention of your reader and introduce the subject of your article.
Many article sites ask for a summary of the article as well. The summary is used in two places:
On the article site as a part of the search process
On the search engine entry that links to where the article is on the article site
So you can see that this is the place to pique the imagination of the potential reader as well as get you well placed in the search engines.
Step 4: Add the Content
You should now be in full writing mode and able to jot down the rest of the article, remembering the conclusion. Read it through several times – but don’t expect perfection.
The more interesting the article is, the more people will read and remember it.
The best ezine articles are between 300 and 750 words long. I have written longer articles of 1,000 to 1,250 words, and had them featured on web sites, but long articles don’t fare well in ezines. So pick your market and try to get the right length for your choice of publication.
Step 5: The Resource Box
This is the reason for writing. The resource box is the 4 -7 lines that sits on the end of the article. The format should be as:
2-4 lines about your expertise. You can usually include up to 3 hyperlinks. Affiliate links are generally not allowed – so give your web site address.
The terms of using your article – the expression You may print this article without charge, provided this resource box remains intact.”
Now that is it.
Article writing is now a major weapon in search engine optimisation. If you have read Part I of this article you will see why previous linking strategies are failing miserably. As the major search engine, Google now expects links in order to increase your site ranking to be:
2Varying Anchor Text
3One Way Links
These rules display that more of a natural linking strategy need to be evolved.
Writing expert articles about the content of your website helps to achieve the three objectives above.
First of all, you are able to place links within the resource box of your article pointing back to your website. Some article directories even allow you to place links within the article body itself. Therefore any link text that points back to your website is highly relevant to the article content itself, and your sire.
It is possible to vary the anchor text from article to article while still keeping it keyword orientated and most importantly, relevant.
By submitting your article to article submission sites, you are not committed to place a reciprocal link back to the article site on your website. This ensures that the link to your website is one way.
By writing many quality articles, you will start to be recognised as an expert in your field.
You can see how writing articles about the subject of your website can be a master SEO tool. However, things get even better.
Ezine authors and webmasters also regularly scour these sites for fresh content for their ezines and websites. Your article is free to be distributed and republished as long as it remains intact, with the resource box and all links live.
What this means is that each article can potentially create hundreds or thousands of backlinks to your website, each of them relevant, varying in anchor text and one way. Not bad for about 30 minutes work. So the advice is simple – get writing, or if you feel unable to write your own articles, get someone to write them for you!
Since search engines were invented, there has been a constant head to head between the search engine algorithm writers and webmasters. Every time the algorithms changed the webmasters tried to outwit them. The internet is full if conflicting SEO advice on how to achieve top rankings. This article hopes to clear up some of the confusion.
In the beginning it was sufficient to have an adequate amount of keywords on your website in order to rank highly in the search engines. This led to keyword spamming, a practice which still continues today amongst inexperienced webmasters.
Then along came Google and the goal posts shifted. Google put more emphasis on webpage linking, Their thought was simple – if one website had a link to another website, then it was as if the first website was placing a vote of confidence for the second website’s content and therefore the second website must be useful and relevant to the readers of the first website. Thus the Google Page Rank was invented.
Soon the webmasters and internet marketers got to work. This saw the emergence of link forms and reciprocal linking sites. Internet marketers declared that the more links that appeared on your site, the higher it would rank in Google. Suddenly link pages from websites started to run into multiple pages as the race was on to exchange links with whoever would agree. Some sites started to have thousands of links point to their sites and began rising in the search engine rankings.
Of course the game of cat and mouse with Google continued as the search engine giant once again changed its algorithms.
It is now widely accepted that previous linking strategies are failing because of what Google now expects from links.
Google expects links on a site to be relevant to the readers of the original site.
ONE WAY LINKS
Google gives a much higher priority to one-way links without a reciprocal link in return.
It is better for the anchor text (the actual text that contains the link) to be keyword relevant to the content and also to vary as numerous instances of the same anchor text without variance can be interpreted as keyword spamming.
The importance placed on the above factors has all but eliminated the effectiveness of previous linking strategies. Most links on link page directories were exchanged with any site who would reciprocate. Therefore most of these sites were not relevant to the original site.
The reciprocal linking strategy also negates the one-way linking preferred by Google. Most link directories contain the same anchor text in all links, as this anchor text was advertised on the “link to us” page.
Therefore Google now looks upon these reciprocal link directories as having no value. They do not distribute page rank and therefore do not help the ranking of your website.
That is why I now describe article writing as the new SEO Master Tool – please see Part II of this article for the reasoning.
Question: My online store cant make money unless I get traffic, but I cant afford to keep buying advertising. What can I do? I feel so discouraged.
Signed, Lonely in my Store
Dear Lonely in my Store,
First of all, you are NOT doing anything wrong. Online businesses take time and can get frustrating, especially in the first year.
If your online store is lonely, and youre watching the dust balls collect, waiting for traffic to come and buy, its easy to get discouraged. As soon as the advertising ends, so does your traffic if youre even getting any results from your advertising at all.
What if you could get visitors to your website free? And, not only that, but the visitors keep coming for years? One of the best methods of generating traffic to your website is by writing and sharing articles. This is not get rich quick and its not a scam. Its just plain old fashioned marketing with a twist.
Now, even if you arent a writer, you can use this method of getting traffic. It doesnt take a degree in Literature to succeed in article marketing. All it takes is a little time and energy. If you have that you can get traffic to your website.
So, how does it work? Well, its working right now. Look at the bottom of this article and youll see me. I didnt pay for this advertising, but youll see a link to my website right there, plain as day, just for writing and sharing this article with website publishers.
Its actually quite simple, and it is underused, especially in work at home mom businesses.
All you need to do is write a short, simple, helpful article about something related to your online store. If you sell makeup, then write an article about how to choose a foundation color, or how to care for your skin during the winter. Then, after youve written your article, you submit it to the article directories.
Article directories are libraries of free articles. They are collections of articles that website and blog owners can use on their sites for free. The only stipulation is that everyone who publishes your article must include your author bio at the end which is where you include your website URL and some fascinating information about your wonderful online store.
So, now that you see how simple this free method of generating traffic is, I hope you give it a try. Youve got nothing to lose and much to gain.
Learn About the Many Benefits of Using Article-Directories!
Using Article-Directories you’re not only provided with a central location for submitting and promoting all of your articles, you also have the key to a powerful resource for website owners and ezine/newsletter publishers who are searching for excellent content to share with others!
When you set up your account with an Article-Directories, you can immediately begin submitting your articles. Writing and submitting articles is an extremely powerful method for promoting your websites, products, and services. Here are just a few of the benefits you’ll receive by submitting articles to an Article-Directory:
=> Increase the incoming links pointing to your website – Search engines use links as a gauge for determining how “important” your website is. Search engines view each link pointing to your site as a “vote” and the more votes your website receives, the higher the rankings!
=> Boost your website traffic, sales, and newsletter options – When you submit articles to an Article-Directory, your articles can be picked up by other websites, newsletters, and ezines. This will create additional traffic and result in more exposure!
=> Gain “expert” status and become recognized as an authority in your field – By publishing quality information packed articles, you’ll soon enjoy the status of being seen as an authority on your topic. This can lead to joint ventures and many other exciting opportunities that you would have never enjoyed otherwise!
If you are a website owner or a newsletter/ezine publisher, an Article-Directory provides you with a dynamic resource of relevant, on topic content that you can use free of charge. Just grab the articles you want to use, leave them in their original state complete with the resource box providing credit to the author, and use as you wish!
All Article-Directories have many different categories of content just waiting for you to uncover! Here are some ideas for using the content to benefit you:
# Use articles on your website to provide your visitors with more useful content and keep them coming back for more.
# Use articles on your blog to keep it fresh and updated daily with great information.
# Send articles out to your newsletter or ezine subscribers and provide them with fresh insights on the most popular of today’s topics.
No matter how you end up using any Article-Directory, we’re sure that you’ll benefit greatly and we hope that you continue using our directory for years and years to come as we continue to grow. We’re always looking for ways to improve so if you have a suggestion, don’t hesitate to let us know!
I’m going to tell you a story about a man that flunked out of school at the age of 16. It was so bad at school that the only A’s he got were in physical education. When he was in junior high he never did any work in English because he hated it so much. Of course, if you don’t have good English, your reading suffers too.
He didn’t like school at all. He would hook out of school and go to work; he was only 13 years old (he looked a lot older). He went to summer school every year just to get through junior high. I think they just pushed him through because he doesn’t remember doing anything but showing up.
Why am I telling you this? Because the same man that flunked English every year and quit school at the age of 16 is a successful Internet marketer. And guess what he does. He helps people to discover multiple ways to quickly create content for websites, articles, autoresponders and any other type of content. And youre right – it’s me.
One day my best friend Lori, who is also my partner, was talking about starting a home business. We both like to travel and we wanted our business to be portable. We came up with this idea of working on the Internet. We picked a guru program and put everything in it that we could.
In the program, there was a lot of reading and writing. I had cold feet right from the start. Lori knew that I had problems with reading and writing. My writing was so bad that when I used spell-check I could swear the computer was smoking and I was dreading it. Me. Of all people.
But Lori saw something in me and figured a way around it. She had me first start just doing some research on keywords. I wasn’t too bad just checking out some single words or phrases. After I did that for awhile then she said that our websites needed to be blogged. What the heck is a blog? Did I tell you that the only thing I knew about a computer was how to fly my flight simulator? Not even how to write or send an e-mail. When she mentioned writing a blog, I didnt know what to think. She told me that she would show me how to write just a few lines.
Id write a few lines about our different web sites. Every time I wrote a blog I would have to ask her to make sure everything was spelled okay. All day long I would do research on keywords and I would try to write blogs. Lori would read them and correct my spelling.
Then one day Lori said I should write an article about something that I have a passion about. She said, don’t worry about the spelling; just write down what you know. I started doing what she asked. I had no idea where she was going with this. When your spelling is not good, your typing is even worse. I think my top speed was about six words a minute. It took me awhile to put things down. But I did what she asked and didn’t think about it anymore.
One night Lori said, Jeff come here I want to show you something. You are now a published author. I said there is no way that I could be a published author. Lori edited my so-called articles and submitted them. See you can write, she says. My response was, you must have rewrote the whole article and just put my name on it. When I read it, it was my words but spelled right.
I could not believe what she did. It opened my eyes and made me realize that I can write articles and even e-books. My point to all this is, if a high school dropout that flunked out of English every year can write articles and e-books so can you.
When I learned about article writing as a way to generate web site traffic, I was intrigued. Unfortunately, it took me several hours to write that first article for my backpacking web site, and another two hours to submit it to several article directories. I still liked the idea, but it seemed like a lot of work for the results. There had to be a better way.
Today, I often write a new article in less than thirty minutes. Then I submit it to fourteen article directories in about twenty minutes. This means six times as much output in the same time, which means six times as much traffic generated, which means six times as much money made for the same effort. It seems very worthwhile now.
Article Writing Efficiency
First, I learned to write shorter articles. Attention spans online are short, and you want to keep the reader reading to the end – where the link to your site is. You also want the article to be used on other sites, and many webmasters won’t use long articles. These are two good reasons to keep it short. Of course this means less time writing too.
I soon learned to identify the essential information quickly. In fact, articles like “Free Web Site Traffic – Seven Ways,” get right to the point and are basically a list with a quick explanation of each item. They are easy to write quickly, and popular with readers.
The next important lesson I learned, was to keep a list of article directories on a file in the computer. I copy and paste an address into the browser for quick access to any of the twenty directories on my list. The addresses go straight to the submission page, or the login page. Links in your “favorites” list would work well too.
The most tedious part of the article writing process is the article submission forms. Some directories ask for descriptions, others don’t. Some allow HTML, and others don’t. To make this part go quickly, keep your articles organized in a Window’s Notepad file or something similar. Write the title, then a two or three sentence description, and then a list of three to six keywords that the article might be found by. Then write the article.
You may find it faster to have two versions prepared, one with HTML tags for things like subtitles and italicizing. Have an author’s resource box (like the one at the bottom of this page) prepared in two versions too – one with just the full URL of your web site, and the other with an active HTML link.
Now you can go quickly to the directories on your list, and copy and paste the proper elements in the proper parts of the form. If you have an auto-fill function on a Google or other toolbar, you can also enter name and e-mail address with a click.
Speed is the result, meaning more money for the time spent. To really make it efficient, you have to have a system. You can start with mine. Then look, and you’ll find even more ways to systematize your article writing.